Real profiles. Real scores. Real fixes.

See how profiles from a range of industries and career stages stack up against our scoring rubric — and what moves the needle most.

Brian Chesky
Co-founder & CEO, Airbnb
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81/100
Better than 81% of LinkedIn profiles
Score breakdown
Headline
17/20
About
18/25
Experience
16/20
Skills
12/15
Education
6/8
Activity
7/8
Recommendations
4/5
Media
1/4
Top 3 fixes
1
Featured section is empty. Add a Featured section showcasing Airbnb's 2020 IPO and major milestones.
2
About opens with generic CEO boilerplate. Open with a leadership philosophy hook instead — show philosophy, not just title.
3
Posting cadence is too sparse for recruiter visibility. Publish 1 post per quarter to maintain presence in your network.
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Reid Hoffman
Co-founder LinkedIn · Partner, Greylock
View profile
88/100
Better than 88% of LinkedIn profiles
Score breakdown
Headline
19/20
About
23/25
Experience
18/20
Skills
14/15
Education
8/8
Activity
2/8
Recommendations
5/5
Media
0/4
Top 3 fixes
1
Activity score is critically low — only 2 posts in the past year. Resume activity to improve recruiter discovery and thought leadership visibility.
2
No LinkedIn Newsletter or long-form post showcasing expertise. Start a newsletter or publish one long-form piece per month to demonstrate thought leadership.
3
Articles and podcast appearances are not featured. Feature published content and media appearances prominently in the About or Featured section.
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Tom Hall
Software Engineer at Google
View profile
74/100
Better than 74% of LinkedIn profiles
Score breakdown
Headline
15/20
About
16/25
Experience
15/20
Skills
12/15
Education
8/8
Activity
5/8
Recommendations
2/5
Media
1/4
Top 3 fixes
1
Headline is missing key tech keywords and role specificity. Add your primary tech stack and domain (e.g., "SWE at Google | Python, ML | Scaling Distributed Systems").
2
About section is thin — only 2 short paragraphs. Expand to 3–4 paragraphs covering your approach to engineering, types of problems you solve, and what you enjoy building.
3
No Featured section with project or open-source links. Add a Featured section with your GitHub, notable projects, and any technical blog posts or talks.
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Jack Dorsey
Co-founder of Block & Twitter · technologist
View profile
82/100
Better than 82% of LinkedIn profiles
Score breakdown
Headline
18/20
About
20/25
Experience
17/20
Skills
13/15
Education
7/8
Activity
3/8
Recommendations
2/5
Media
2/4
Top 3 fixes
1
Activity is sparse — only 3 posts in the past year. Resume a regular posting cadence to stay visible in your network and reinforce your thought leadership.
2
Featured section has no pinned content. Feature key blog posts, podcast appearances, and Square Block milestones to give visitors a clear picture of your work.
3
Only 2 recommendations on the profile. Request recommendations from former colleagues or co-founders to add social proof at this career stage.
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Gaurav Agarwal
Product Manager at Microsoft
View profile
71/100
Better than 71% of LinkedIn profiles
Score breakdown
Headline
13/20
About
14/25
Experience
15/20
Skills
11/15
Education
8/8
Activity
5/8
Recommendations
3/5
Media
2/4
Top 3 fixes
1
Headline lacks key PM keywords and impact statement. Rewrite to include your domain and a key outcome (e.g., "PM at Microsoft | AI/Cloud | 0→1 products for enterprise").
2
Featured section is empty. Add a Featured section with 2–3 case studies or product launches with quantified results.
3
About section is too brief — only 2 short paragraphs. Expand to 4 paragraphs: your PM philosophy, the types of problems you solve, and specific product outcomes.
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Morgan Cotton
Head of Employer Brand, Walmart · LinkedIn Top Voice
View profile
79/100
Better than 79% of LinkedIn profiles
Score breakdown
Headline
17/20
About
19/25
Experience
16/20
Skills
12/15
Education
5/8
Activity
7/8
Recommendations
2/5
Media
1/4
Top 3 fixes
1
Featured section has no content pinned. Feature your top 3 employer brand campaigns or thought leadership posts to show your expertise.
2
Recommendations are low — only 2 on the profile. Request recommendations from hiring managers or peers you've partnered with on employer brand initiatives.
3
Education section is thin for someone at this seniority level. Add relevant certifications or advanced education to strengthen credibility at the executive level.
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